Overview
Verisk migrates products from old platform (ISO) to new one (Core). As part of this transition, it's critical to design a strategy for redirecting and messaging to users traveling between these two platforms. This project is exploratory, and we are looking to develop a seamless user experience that guides our users through this change.
Project Goals
Understand User Journeys: Map out different user types and their journeys as they transition from ISO to Core. Identify key touchpoints where users may need additional messaging or guidance.
Develop Messaging Strategy: Determine where and when users should receive messaging (on ISO or Core) to ensure a smooth experience.
Explore Messaging Techniques: Research and recommend techniques for delivering the messaging (e.g., pop-ups, inline messages). Evaluate best practices in the industry and align with our brand’s tone and user needs.
Define Best Practices: Identify what other brands are doing in similar migrations and what will work best for our brand’s unique user experience.